RESPONSIBILITIES

Strategic Marketing and Communications

• Develop and implement strategic marketing and communication initiatives including but not limitedto:brand management, content (print, digital, email, web) development, drip email campaign management, digital and print campaigns, web content and design and presentation materials.

• Create and execute segmented communication plans that target all phases of the admissions funnel for prospective students and for key influencers.

• Using data and surveys, strategically and regularly analyze the effectiveness of marketing and communication initiatives and make recommendations for enhancements/additions.

• Collaborate withcross-campuspartners such as University Communications, Office of Graduate Studies, Graduate Student Government, Graduate Departments and Trefny Center toidentifymarketing and communication needs and develop/execute solutions ina timely,strategicand efficient manner.

• Create high-impact, creative web pages with limited creative support andensurepages are built andmaintainedfor SEO performance and align with accessibility,userand other best practices.

• Develop and implement strategies and best practices that increase traffic and engagement, drive conversions, anddemonstrateROI. Monitor effectiveness and success metrics, quantifytheimpact,identifyopportunitiesandoptimizedigital experiences.

• Manage the design, ordering and inventory of marketing materials.

• Co-manage the admissions marketing and communications budget.

• Hire, supervise and coach graduate student marketing team members.

• Assistwithidentifyingthird-partyvendors and work closely with the Director of AdmissionsforMarketing and Communications to execute and manage agreements/partnerships.

• Create documentation and communication flow mappings for campaigns.

• Support and actively contribute to the goal of achieving greater diversity, inclusion,equityand accessat Mines and work effectively with all members of the campus community.

OTHER DUTIES AS ASSIGNED

• Other duties as assigned to meet the objectives goals of the program and/or Mines.

• Bachelor's degree.

• Twoor more years ofdemonstratedexperience using multi-channel marketing and communication strategies to achieve organizational goals and objectives.

• Exceptional organizational skills and creativity.

• Ability to produce high-quality deliverables with superior attention to detail.

• Excellent oral and written AP-style communication and editing skills.

• Demonstrated ability to work under pressure while independently managing multiple priorities,responsibilitiesand projects simultaneously to achieve successful outcomes and meet deadlines.

• Ability to articulate and advance the mission of a STEM institution and the value of its unique approach to education.

• Ability to conductanin-depth analysis of project and program results/data to better inform strategy.

• Strong interpersonal and customer service skills to interact effectively and empathetically with internal and external constituents.

• Deep commitment todiversity, inclusion,equityand access.

• Must be able to work in a fast-paced work environment. Ability to adapt and shift priorities as needed.

• Ability to travel occasionally and work evenings and weekends when required.

PREFERRED QUALIFICATIONS

• Bachelor's degree in communications, marketing, English and/or journalism.

• Master's degree, preferably in communications, marketing, English and/or journalism.

• Strong knowledge of design programs (Adobe Creative Suite,Marq), web content management systems (in particular, WordPress) and Microsoft Suite.

• Experience in graduate admissions marketing.

• Experience building communications in a higher education Constituent Relationship Management (CRM) platform

• Experience promoting and/or working with online graduate programs.

• An understanding of the backend functionality ofTechnolutions(Slate).

• Demonstrated commitment to collaborate with campus partnerstoenhance the recruitment and enrollment of graduate and undergraduate students.

• Enthusiasm for staying up to date on higher education trends and communication strategies.

• Bilingual in one or more languages.

Salary Rate and Benefits

Annual Salary Rate: $60,686 - $65,996

Mines takes into consideration a combination of candidate's education, training and experience as well as the position's scope and complexity, the discretion and latitude required in the role, work location, and external market and internal value when determining a salary level for potential new employees. Colorado School of Mines offers a robust portfolio of benefits for all employees. For this role, that includes:

• Fully paid health and dental premiums

• Generous sick/vacation time: 13 paid holidays per year - including a week-long winter break for entire campus.

• Fully vested retirement plan on first day of employment, with generous employer contribution

• Tuition benefits (6 credits per year for employees, 50 percent discount for dependents)

• Free RTD Ecopass

All Mines employees also have access to discount programs through the State of Colorado and free tickets for Mines Athletics home games, as well as access to the on-campus Recreation Center (fitness classes and training, swimming pool and more), equipment rentals through the Outdoor Rec Center, the Colorado State Employee Assistance Program (CSEAP), and backup child and elder care. Coming soon is an on-campus daycare center. For more information about benefits at Mines, go to mines.edu/human-resources/benefits.

How to Apply

Review of applications will begin on Tuesday, May 14th and continue until filled. Applicants must:

• Complete an online application (personal information, demographic information, veteran status)

• Upload a resume or CV

• Upload a cover letter

Contact Kathleen Feighny in HR at kfeighny@mines.eduwith any questions. Mines welcomes everyone to our team; in your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). If you need reasonable accommodation at any point in the application or interview process, please let us know.

EQUAL OPPORTUNITY

Colorado School of Mines is an equal opportunity/affirmative action employer committed to achieving excellence and strength through diversity. Americans with disabilities act (ADA) compliance requires Colorado School of Mines to provide reasonable accommodations to qualified individuals with disabilities. Prospective and current employees are invited to discuss accommodation. The School of Mines enforces a drug-free workplace. Successful applicants may be required to submit to drug testing. Applicants must pass a criminal background check in order to be eligible for employment.